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FAQ » What is Focus AdSpace?

What is Focus AdSpace?

» What is Focus AdSpace?
» What is Ticket Wallet?
» Why Ticket Wallet?
» How possible is Ticket Wallet?
» How does it help?
» What is the difference between Ticket Wallet and Paper Advertising?

What is Focus AdSpace?

Focus AdSpace is a space for advertiser and industry suppliers to advertise and promote their advertising that will capture more direct attention of travelers.

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What is Ticket Wallet?

A jacket/cover (pre-printed with condition of contract) issued by IATA to all its accredited travel agents worldwide, which the e-ticket or boarding pass is normally kept.

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Why is Ticket Wallet?

The most effective advertising method that focus on travelers whereby their spending power to be informed and remind is more than current advertising.

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How possible is the Ticket Wallet?

The possibilities to extend the communication line by making it interactive, engaging and enticing.

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How does it help?

  • The most constant reminder
  • Most direct and focused advertisement
  • One of three things that stay with the traveler for the duration of the trip (which are:- handphone, passport and ticket,      and wallet.
  • The most extensive method covering travelers on all airlines

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    What are the different between Ticket Wallet and Paper Advertising?

  • Ticket Wallet
         (i) Targeted at domestic and outbound travelers in country of circulation
         (ii) Stay throughout traveling period which is average 3 days
         (iii) It is constant reminder to the travelers

  • Paper Advertising
         (i) No specific target audience, irrelevant critical mass
         (ii) Get the attention of a reader: average about 10 seconds
         (iii) Normal one-off advertisement

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